Tao Turns
behind the brand
A Tao Turn is movement without effort
The Tao is the idea of moving with the Flow of life. A Turn is moving to change direction. When we go with the Flow, the board will Turn all by itself.
Yin-Yang Boards
The Tao Turns logo is inspired by the yin-yang symbol, reimagined through the lens of board sports and the seasons that shape them.
On the white yang side sits a black skateboard - representing summer, light, warmth, and the energy of long sunny sessions on concrete. On the black yin side rests a white snowboard - symbolizing winter, cold, darkness, and the quiet focus of carving through snow.
These opposites tell a story of balance
The way skateboarding and snowboarding complement each other, the shift from summer’s warmth to winter’s stillness, and the highs and lows we all experience in life. Tao Turns is finding our rhythm as life constantly changes, staying steady through the peaks and the valleys rather than fighting against them. When we ride with what the moment offers, we stay centered no matter the season or the terrain.